We knew something for sure: no two users would use the app the same way. While some might aggressively watch Basketball Wives without missing an episode, others might just watch to pass time. However, everyone would interact with some form of content...so we made that our strategy.
The app needed to be different. We wanted to create an experience a user couldn’t acquire through TV or web. We brought the VH1 movement to another level by developing a personalized, interactive app for each user by allowing them to mark their favorite shows for easy viewing.
VH1 speaks through vibrant colors that complement the youthful style. Solomon and Ryan collaborated to create a design that was reflective of the VH1 people know today. From color usage to typography treatments, the app’s consistent branding allows users to be comfortable and familiar with the experience.