Their success is a force to be reckoned with, but at some point, MTV needed to enter the game console domain. Xbox One was the platform of choice, and we were there to make it happen.
We needed to ensure that the MTV app would work visually in the Xbox One user interface. To accomplish this, we developed a media cropping system to adjust for multiple ratios. Images and content would look great, no matter the scenario.
MTV continues to be the pulse for great content, TV and pop culture. We have to do our best to work with the best, so we didn’t just build an entirely new UI system. We documented it every step of the way. In helping to bring events, shows and other experiences to Xbox One, we brought MTV to the gamers.